Are cold drinks, soda and energy drinks, are bad for the health??

Are cold drinks, soda and energy drinks, are bad for the health??

Merry Christmas.  Studies linked the relationship of daily consumption of soda or sugary drinks with obesity and metabolic disorders

By Mahmood Hussain 25th December 2017, write articles and blogs to be published in BABY FIRST PAKISTAN and on Facebook/babyfirstPakistan and other social media such as LinkedIn, Twitter and so on. The writer is from Karachi, Pakistan Currently he is in Philadelphia, USA which is chilling this whole week and will be snowing occasionally.

The reports published worldwide in the newspaper last year, which states:

Consumption of additional soda or sugary drinks per day increases the chances of obesity by 60% among the children.

The numerous articles or reports were published in the 2nd half of the year 2016 by the leading newspaper such as New York Times, Independent, Reuter, Washington Post and more.

As per, in the studies, they found the noteworthy and substantial link of sugary drink consumption per day which leads to weight gain among children, which may lead to overweight and obesity. In one study it was found that each day additional consumption of 12 ounces (equal to 350ml) of cold drink/soda will likely to increase the chances of obesity by 60% within a period of 18 months follow up.

The intake of sugary drinks is linked to the health problem in adults also. Each bottle of soda consumed per day are likely to increase by 20% chances in men of having cardiovascular disease and diabetes mainly.

The Washington Post 29th June 2015 published a report of Robert Gebelhoff with the headline “Sugary drinks are linked to 180,000 deaths per year.” As per research, nearly 75% of the death of sugary drink were reported from developing countries and in those countries, Mexico is on top of the list. The alarming situation was seen among Latin American countries. The USA ranked 4th in this published list.

The situation will not be much different in SARRC countries which is our region and especially Pakistan my country of residence, Asia Pacific countries and Sub Sahara from other underdeveloped / developing countries.

A news release published in The New York Times dated 31st October 2016.

This states that studies conducted reflect the soft drink consumption leads to diabetes and obesity. But it is very much dependent upon who has bear the cost or rather paid to conduct the study.

A research conducted by the University of California at San Francisco worked on the cold drink consumption in relation to obesity and diabetes. The detailed research covers the data recorded during 2001 to 2016 and the same was published. They critically looked, and they found 60 studies conducted were truly relevant and meet the merits.  It was also found they are on prescribed standard and followed SOP.

Studies which were conducted by independent researchers, they could link the relationship of daily consumption of soda or sugary drinks and obesity and metabolic disorder which is mainly referred to the cardiovascular disease and diabetes.

They also observed in 26 studies, reported no linkage between consuming soda, sugary soft drinks, and bad health. These above 26 studies were all found, they have been funded by the beverage industry. This finding was also published in Annals of Internal Medicine at the same time.

In Reuter on 30th October 2016, a report produced by headline states “Industry-funded studies were unable to find sweet drinks consumption is linked to diabetes and obesity.” Professor Dr. Dean Schillinger of the University of California, San Francisco who is the lead author on the subject, he and his associates looked for the studies on this topic published since 2001 till October 2016.  Their opinion and analysis are “the study which was funded and supported by some independent organization would unable find any association.”

In most of the study which noted sugary drink plays a definite role in the worldwide spread of obesity. This has shaken up and awakened the authorities/health officials. This compelled them to increase tax rates on sodas and fizzy drinks and also impose other measures to curb its consumption among the overall population. The soda industry retaliated and called imposition of the soda tax as a discriminatory. They put forward their arguments that there is no concrete evidence, that cold drinks consumption has been associated with increase disproportionately in the spread of obesity.

The overall current scenario is the rise in obesity is at the very alarming stage. This rising trend of obesity to be referred as an epidemic, especially among children and young adults.

In the year 2015, The New York Times reported Coca-Cola company was and is funding in millions of US$ on those scientists, who are willing to downplay the link between cold drink and obesity. In other reports which surface out, the beverage industry is paying handsome amount to health experts and dietician also to do the blog or write articles in social media to inspire people to drink soda as good for health and oppose the imposition of an increased tax rate on soda, cold drink or any fizzy / energy drink.

The overall beverage industry and their senior executives especially in the USA are very strong and influential. They do strong lobbying and run campaigns to promote the use of cold drink or soda as a refreshing and a cheering agent.  Cold drink /soda is refreshing for the individual, either in the party or get together or rather in entertaining mode.  They also try to engage few leading healthcare provider and authorities, the dietician to do research and write the report in favor of refreshing/cheering effects of soda and the cold drink. The beverage company along with the authorities do oppose and deny any direct linkage between consumption of sugary drink which may be leading to obesity or diabetes.

This will be lengthy battle to really curb the usage of cold drink or sugary drink/soda in coming years. The same battle was fought to discourage and curb smoking. The battle was against the very strong tobacco industry and their executives. They were very strong and fully opposed and curb any movement to oppose smoking/tobacco. Finally, after the very long delay, the health authorities were successful in the completely banned advertisement of any tobacco product and especially for the cigarette. The same lengthy battle was also fought in promoting breastfeeding exclusively for six months and discourage formula milk as well cow milk at least during the first year of the baby. In the commercial media, the promotion and advertisement of formula milk are not allowed at any cost. If it is essential and very much needed to prescribe formula milk has to be evaluated and adjudged by physician or baby’s pediatrician.

Still, a long way to go to combat against the Betel, Gutka and Shisha mafia in SARRC region and the Middle East Region. These all three usages are attached to severe health hazard beyond any doubt.

Daily Mail reported two years back in September 2015. Top brands of fizzy drinks found to contain up to SEVEN teaspoons of sugar or more in some countries. Sugar contents vary around the world. They also reported a can of Coke in the USA and UK do contains 9 teaspoons of sugar,

Further report states, by the year 2030 world population will be 8.6 billion,  It is estimated that nearly 25% that is 2.2 billion people will be overweight and out of these nearly 50% that is1.1 billion will be obese.

Article is written by Mahmood Hussain for Baby First Pakistan website, Facebook, Twitter, LinkedIn and other popular social media

About Mahmood Hussain

Professional Experience More than 36 years work experience in Healthcare & Pharmaceutical sectorDirector & General Manager Baby First (Pvt.) Ltd Pakistan March 2011 – till to date I have been associated with Baby First (Pvt) Ltd for more than 5 years. It is advisory, community and social interaction medium for parents 16-38 years and babies 0-6 years.General Manager Aga Khan Health Service Pakistasn December 2005 – December 2007 (2 years 1 month)Based at Karachi Pakistan Worked as General Manager managing Karachi & Baluchistan Health care services of AKHSP which includes primary and secondary health care centers and diagnostic centers on all areas nearly 102 centers which include three leading hospitals in Karachi.General Manager Janssen Cilag (Johnson & Johnson) February 1998 – January 2005 (7 years)Education MBA, Marketing 1995 – 1996, Preston University MSc, Biochemistry 1970 – 1974, Karachi University

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